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BF marketing-skills

TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast.

modbender/skill-library-mcp Agent Skills author: modbender MIT 1 file body ≈ 834 tokens Open the sourcegithub.com↗ analyzed 2 d ago

TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social).

As a process F 41/100 · Will not run — References files that are not bundled: references/<module>/SKILL.md, references/page-cro/SKILL.md, references/signup-flow-cro/SKILL.md

ProcedureData and analyticsWriting and documentsMarketingtype and topics are labelled automatically from the skill text
Runs in: OpenClaw Claude / Claude Code ChatGPT / Codex Gemini CLI Cursor GitHub Copilot / VS Code Qwen Code Kimi Code CLI Z.ai (GLM) DeepSeek (Deep Code) Mistral Vibe LangChain (deepagents) Goose OpenCode
JSON
Technical rating
B
88/100
safety, quality, tests
Safety 60%
100
Quality 40%
71
Run on models
none yet
Process rating
F
41/100
Will not run
References files that are not bundled: references/<module>/SKILL.md, references/page-cro/SKILL.md, references/signup-flow-cro/SKILL.md
Tools and files w 18
0
Inputs and preconditions w 11
0
Failures and branches w 10
0
the three weakest of ten parameters · all ten

How to improve

  1. The text references files that are not there: add them or drop the references.
For the model run — optional
  • Your own cases (evals/evals.json, 4–6 real requests with expected answers): the full check would then run those instead of a model-drafted suite.
  • A spec.yaml with trigger phrases and assertions — a behaviour contract for CI; `skilltest init` writes a template.

Guard findings · 0

✓ No critical or high findings

Files scanned: 1. Evidence is masked. Grey chips explain why severity was lowered.

Against the Agent Skills spec

  • warning missing-ref reference to a missing file: references/<module>/SKILL.md
  • warning missing-ref reference to a missing file: references/page-cro/SKILL.md
  • warning missing-ref reference to a missing file: references/signup-flow-cro/SKILL.md
  • warning missing-ref reference to a missing file: references/onboarding-cro/SKILL.md
  • warning missing-ref reference to a missing file: references/form-cro/SKILL.md
  • warning missing-ref reference to a missing file: references/popup-cro/SKILL.md
  • warning missing-ref reference to a missing file: references/paywall-upgrade-cro/SKILL.md
  • warning missing-ref reference to a missing file: references/copywriting/SKILL.md
  • warning missing-ref reference to a missing file: references/copy-editing/SKILL.md
  • warning missing-ref reference to a missing file: references/email-sequence/SKILL.md
  • warning missing-ref reference to a missing file: references/social-content/SKILL.md
  • warning missing-ref reference to a missing file: references/analytics-tracking/SKILL.md
  • warning missing-ref reference to a missing file: references/ab-test-setup/SKILL.md
  • warning missing-ref reference to a missing file: references/seo-audit/SKILL.md
  • warning missing-ref reference to a missing file: references/programmatic-seo/SKILL.md
  • warning missing-ref reference to a missing file: references/schema-markup/SKILL.md
  • warning missing-ref reference to a missing file: references/competitor-alternatives/SKILL.md
  • warning missing-ref reference to a missing file: references/pricing-strategy/SKILL.md
  • warning missing-ref reference to a missing file: references/launch-strategy/SKILL.md
  • warning missing-ref reference to a missing file: references/paid-ads/SKILL.md
  • warning missing-ref reference to a missing file: references/referral-program/SKILL.md
  • warning missing-ref reference to a missing file: references/free-tool-strategy/SKILL.md
  • warning missing-ref reference to a missing file: references/marketing-ideas/SKILL.md
  • warning missing-ref reference to a missing file: references/marketing-psychology/SKILL.md

Process rating: all ten parameters 41/100

Will not run. References files that are not bundled: references/<module>/SKILL.md, references/page-cro/SKILL.md, references/signup-flow-cro/SKILL.md
  • 0Tools and files. 24 referenced file(s) missing: references/<module>/SKILL.md, references/page-cro/SKILL.md, references/signup-flow-cro/SKILL.md
  • 0Inputs and preconditions. Does not say what the process needs to start
  • 0Failures and branches. Linear process with no failure handling
  • 0Progress reporting. Says nothing while it works
  • 20When it triggers. No condition that starts the skill
  • 30Running it twice. 3 mutating operations with no state check
  • 60Result and completion. Output format stated, no completion criterion
  • 100Steps. 52 steps
  • 100Consistency. Name and required fields are in place
  • 100Execution cost. Instruction body is 834 tokens

Everything here is measured from the skill text rather than judged by a model, so the numbers are checkable. A parameter weighs more when it is a more common reason for the process to stall.

Quality signals

  • +5Description has no quoted example phrases that should trigger the skill
  • +4Description does not say when NOT to use the skill (false activations)
  • +4No input/output examples
  • +1No license
  • +2Single-language instructions
  • +3Description length 157: enough signal without eating the budget
  • +4Structure: 6 headings
  • +3Step-by-step instructions: 52 items
  • +3Output format is stated explicitly

Quality base 70; lint remarks subtract, signals add up to 100. Result: 71.